Whatever People Say I Am, That's What I'm Not by Arctic Monkeys // 20 Year Anniversary Review
Whatever People Say I Am, That's What I’m Not served as the introduction to a band that would go on to define a generation, reshaping the sound and spirit of modern rock. In doing so, Arctic Monkeys blended styles of punk, garage rock, indie, and alternative rock into a sound that was all their own. The band originally formed in 2002 and continued to build momentum until their eventual debut in 2006. They became known for handing out free demo CDs at their shows, circulated these early recordings among friends and unintentionally became one of the first music acts to gain traction on MySpace. Their rise was unheard of at the time, especially for an indie band from the suburbs of northern England. Their guerilla approach to digital music marketing ended up re-shaping the entire industry, without even intending to do so. Whatever People Say I Am, That's What I'm Not ended up becoming an early blueprint for the role social media would soon come to play in the music industry....