The Vinyl Renaissance of Taylor Swift and Lana Del Rey
Did you know that one out of every 15 vinyl albums sold in the United States in 2023 was by Taylor Swift ? She was also the top selling vinyl artist in the U.S., making up 7% of the total vinyl sales of the year with nearly 3.5 million copies sold. For the third year in a row, the majority of her music catalog topped the vinyl charts and I think this is such an interesting look at the direction the music industry is headed in for the coming years. While vinyl never really went away, it has definitely made a big resurgence in the past five years or so, seemingly ushering in a new generation of collectors. So why now? Of course, these numbers also have a lot to do with the immense rise in popularity Taylor has experienced since the pandemic. Although she has always been a massive, high-selling artist for nearly two decades, the hold she currently has on the culture right now is unprecedented. There are a lot of reasons for that, but specifically after the release of her groundbreak...